Scott Schmidley prepares to jump into traffic.
The NEED crew arriving at the photoshoot.Day four at a new job is usually too soon for an employer to ask you to stand in traffic, but apparently not at NEED. On my fourth day as an intern for NEED magazine, I went along with the staff on a photo shoot for the “Screw the Man, Save the World” campaign. We held signs in different parts of the city while photographer John Abernathy took pictures.
It was fun to see how the lunch rushers at Nicollet Mall in downtown Minneapolis made unexpected cameos in our pictures. We held signs that read “Screw the Man, Save the World” above the mobs of busy people on escalators, rocks, busy sidewalks, skyways, in intersections and between cars. I stood in an intersection while John shot pictures from a skyway. The light was red, but still!
John Abernathy photographing Rachel Yuen.John and the team at NEED came up with some great ideas to capture the campaign’s message. I was really impressed. John is an old friend of NEED magazine who has photographed for four of NEED’s past issues. After a passing motorist howled at Stephanie, our Editor in Chief, John told her, “Only when you are getting yelled at do you truly know, you’re doing something right.”
After the shoot we went out to lunch and agreed that overall the photo shoot was a success. The only letdown was that the Minneapolis segway patrol cops zoomed by too fast for us to get a shot with them.
- Scott Schmidley
Scott Schmidley's final shot.
