screwtheman - savetheworld: downtown journal

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Tuesday, June 23, 2009

"STM - STW" in the News

A push to spotlight readers, ditch advertising
Downtown Journal by Sarah McKenzie

STM - STW Campaign

What would you rather read?

"The Man's" corporate propaganda (aka advertising)
or
Cool stories of people saving the world?

WOULD YOU LIKE TO WIN AN ADVENTURE?

The Win, Win ...
You subscribe to NEED magazine, we celebrate how you are saving the world and together we assist those in need.

With the successful completion of this campaign, NEED magazine will eliminate all commercial advertising for one year (thus screwing the man) and replace the allocated advertising pages with stories of how readers are involved in saving the world.

... and Win
To reward your efforts to "Screw the Man" NEED is offering new subscribers the opportunity to "Save the World." For every 5,000 subscribers, a drawing will be held to send one on a FREE 10-day expedition to Central America with PLAY it Forward Adventures.

Help us reach our goal of 25,000 new subscribers.
Your subscription to NEED magazine helps to eliminate commercial advertising and automatically enters you to win a vacation.

More about NEED magazine
• NEED Website
• NEED Blog
• Preview an issue of NEED

Tuesday, June 23, 2009

"STM - STW" in the News

STM - STW Campaign

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