Screw The Man, Save the World at the LOOK3 Festival

“Screw The Man [Save the world] really went over big,” says photographer Steve Floyd about the campaign at the LOOK3 photography festival. “Especially when dealing with photographers and magazine people, they really understood that!” Floyd explained that photographers at the festival stuck SCREWTHEMAN stickers to their equipment and talked about how advertising interferes with the stories that need to be told. “They knew the purpose [of the campaign] without it even having to be explained, they were saying, ‘who wants to pay advertising? Then [without ads] we can write and show what we want to show. What a great idea.’”